Amusing column in FT about my hero Steve Jobs. Link here. 
Quote
The next lesson is that it is OK for a CEO to be rude to a customer. The  customer need not always be king, especially when he or she is behaving  like a spoilt, tiresome brat. So long as the rudeness doesn’t involve a  loss of dignity and it isn’t being used, Michael O’Leary-style, as a  tiresome stunt to get attention for Ryanair, then it is fine.
Unquote
 
 
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